Ellen Karp, also the founder of Anerca, a company specializing in the LOHAS (Lifestyles of Health and Sustainability)
market segment. Anerca is now highly recognized in the understanding of this consumer and rapidly growing segment.
LOHAS consumers make conscious and informed decisions about products and services that have a positive impact
on their personal and vitality and recognize the direct connection between a healthy environment and their own
well-being ... now and in the future. They are redefining the marketplace.
EK Research has an A list client base. The depth and breadth of her knowledge of many categories is considerable:
she is an expert in both the luxury and the mass market and works in categories as diverse as apparel/fashion and
cosmetics through technological advances.
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Ellen Karp, the founder of Ellen Karp research + consulting, is considered one of the world’s
foremost authorities on consumer behavior and aspirations – and one of its leading qualitative
research practitioners.
With more than 20 years of direct consumer research and expertise, she has worked with many of
the leading brands worldwide to create and position breakthrough products and brands. Similarly,
she has created unique and dynamic methodologies combining the best of North American and
European research techniques to revitalize existing iconic brands.
UNITED STATES
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Miami, Florida 33131
305.913.8612
CANADA
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Toronto, Ontario M4W 2E6
416.921.4513
ellen@karpresearch.com
strategic support for new product development - brand positioning - brand revitalization
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