Advanced Qualitative Research

Focus Groups / In Depth Interviews / Expert Interviews / Ethnographies / Consumer

  • Creativity Sessions / Online Qualitative
  • Master moderation with advanced projective and metaphoric techniques
  • Full analysis
  • Proprietary Tool: The 360º Brand And Category Audit

Branding + Positioning

New Category Development

Innovation Workshops + Research

  • Developmental and exploratory: category and literature reviews, white space identification, socio-cultural trend workshops, multi-functional innovation team facilitation, expert interviews, idea generation/Creative Problem Solving
  • Consumer interface: consumer labs, consumer innovation research,
  • Concept development and testing: hypothesis development, concept creation and refinement
  • Positioning, packaging and communication workshops
  • Validation – qualitative and quantitative
  • Proprietary Tool: “Next Big Thing” Research and Workshops

Retail Behavior

  • Retail Ethnographies (including diaries / mobile / “shopalongs”)
  • Category Management and Merchandising (Research and Strategies)
  • Online Shopping
  • The Retail Competitive Universe
  • Purchase Decisions and Purchase Intent
  • Proprietary Tool: The Retail Experience: Pragmatic and Emotional

Quantitative Research + Analysis

  • Insight-driven quantitative studies
  • Statistical analysis and testing
  • Global surveys
  • Consumer segmentation
  • Advanced analytics