Focus Groups / In Depth Interviews / Expert Interviews / Ethnographies / Consumer Creativity Sessions / Online Qualitative Master moderation with advanced projective and metaphoric techniques Full analysis Proprietary Tool: The 360º Brand And Category Audit

Insight-driven quantitative studies Statistical analysis and testing Global surveys Consumer segmentation Advanced analytics

Positioning and/or repositioning Brand essence / brand imagery / brands in the competitive set Masterbranding Communication Development Proprietary Tool: Branding for Internal and External Stakeholders

Consumer creativity sessions Concept development and evaluation Proprietary Tool: Where is the White Space

Developmental and exploratory: category and literature reviews, white space identification, socio-cultural trend workshops, multi-functional innovation team facilitation, expert interviews, idea generation/Creative Problem Solving Consumer interface: consumer labs, consumer innovation research, Concept development and testing: hypothesis development, concept creation and refinement Positioning, packaging and communication workshops Validation – qualitative and quantitative Proprietary Tool: “Next Big Thing” Research and Workshops

Retail Ethnographies (including diaries / mobile / “shopalongs”) Category Management and Merchandising (Research and Strategies) Online Shopping The Retail Competitive Universe Purchase Decisions and Purchase Intent Proprietary Tool: The Retail Experience: Pragmatic and Emotional

Proprietary Tool: Socio-Cultural Trend Based Innovation Workshops