Focus Groups / In Depth Interviews / Expert Interviews / Ethnographies / Consumer

• Creativity Sessions / Online Qualitative

• Master moderation with advanced projective and metaphoric techniques

• Full analysis

• Proprietary Tool: The 360º Brand And Category Audit

• Insight-driven quantitative studies

• Statistical analysis and testing

• Global surveys

• Consumer segmentation

• Advanced analytics

• Positioning and/or repositioning

• Brand essence / brand imagery / brands in the competitive set

• Masterbranding

• Communication Development

• Proprietary Tool: Branding for Internal and External Stakeholders

• Consumer creativity sessions

• Concept development and evaluation
  

• Proprietary Tool: Where is the White Space

• Developmental and exploratory: category and literature reviews, white space identification, socio-cultural trend workshops, multi-functional innovation team facilitation, expert interviews, idea generation/Creative Problem Solving

• Consumer interface: consumer labs, consumer innovation research,

• Concept development and testing: hypothesis development, concept creation and refinement

• Positioning, packaging and communication workshops

• Validation – qualitative and quantitative

• Proprietary Tool: “Next Big Thing” Research and Workshops

• Retail Ethnographies (including diaries / mobile / “shopalongs”)

• Category Management and Merchandising (Research and Strategies)

• Online Shopping

• The Retail Competitive Universe

• Purchase Decisions and Purchase Intent

• Proprietary Tool: The Retail Experience: Pragmatic and Emotional

• Proprietary Tool: Socio-Cultural Trend Based Innovation Workshops