I N T E R N A T I O N A L I N C.
OURServices
Innovation
workshops + Research
Developmental and exploratory: category and literature reviews, white space identification, socio-cultural trend workshops, multi-functional innovation team facilitation, expert interviews, idea generation/creative problem solving
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Consumer interface: consumer labs, consumer innovation research,
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Concept development and testing: hypothesis development, concept creation and refinement
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Positioning, packaging and communication workshops
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Validation – qualitative and quantitative
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Proprietary Tool:
“Next Big Thing” Research and Workshops
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Retail Behavior
Retail Ethnographies (including diaries/mobile / “shopalongs”
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Category Management and Merchandising (Research and Strategies)
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Online Shopping
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The Retail Competitive Universe
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Purchase Decisions and Purchase Intent
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Proprietary Tool:
The Retail Experience: Pragmatic and Emotional
Trend
Consultation + Workshops
Proprietary Tool:
Socio-Cultural Trend Based Innovation Workshops and Category Audit
High Impact
qualitative
research
Focus Groups / IDIs / In Depth and Expert Interviews / Expert Interviews / Ethnographies / Consumer
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Creativity Sessions
Online Qualitative -
Master moderation with
advanced projective and
metaphoric techniques -
Full analysis
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Proprietary Tool:
The 360º Brand And Category Audit
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Quantitative research + Analysis
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Insight-driven quantitative studies
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Statistical analysis and testing
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Global surveys
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Consumer segmentation
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Advanced analytics
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Branding + Positioning
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Positioning and/or repositioning
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Brand essence/brand imagery
brands in the competitive set -
Masterbranding
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Communication Development
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Proprietary Tool:
Branding for Internal and External Stakeholders
NewCategory Development
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Consumer creativity sessions
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Concept development
and evaluation
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Proprietary Tool:
Where is the White Space