Next Big Thing Innovation Workshop: Trend-Based Innovation Workshops

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Prior to many of our innovation projects, we conduct a workshop whose purpose is to develop hypotheses about new target audiences, new consumer needs and new opportunities for product development and marketing in the context of relevant socio-cultural trends.

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During the subsequent sessions with consumers, we flesh out and validate ideas and, where appropriate, bring them to the next phase of development. Often this includes positioning new products, developing a language for communication (visual and text), positioning it within the competitive universe and/or determining optimal branding scenarios. Sometimes the ideas are tested quantitatively.